Are you an aspiring writer aiming to earn a living in professional marketing or copywriting? This course helps you gain or enhance promotional writing skills by teaching the fundamentals of persuasive marketing copy. Copywriting is a distinct, time‑tested craft that yields solid results from basic principles. Even if you know the basics, we’ve organized the material into an innovative module-and-topic structure for easier learning. Your tutor is Marcia Yudkin, an experienced copywriter who has mentored many aspiring freelancers and business owners in marketing writing.

This practical course covers essential concepts such as features versus benefits, headlines and leads, dramatizing differences, credibility builders, social proof, offers, and tone. Real‑world examples and hands‑on exercises set it apart, with three real‑life writing assignments and opportunities to compare your work with others. Expert commentary highlights key details to watch for. In just a few hours, you’ll gain foundational knowledge and valuable practice applying copywriting principles to real situations.

Learn to sell with words, whether you’re pursuing a credential in marketing and public relations, writing for a website, project, blog, catalogue, or email to customers, or aiming to grow newsletter signups or online petitions. The course provides everything you need to write any promotional piece and complete it with all the required elements. No prior copywriting experience is necessary—just seize the opportunity to practice and refine your business writing skills. Join the course and become a persuasive, inspiring copywriter who motivates readers to take action.